Emplifi Social Marketing Cloud

Formerly Socialbakers

Emplifi Social Marketing Cloud has proven to be an invaluable tool for our marketing team. It has improved our efficiency, enhanced our social media strategies, and contributed to our business's overall success. The comprehensive set of features, user-friendly interface, and excellent support make it a top choice for social media management in our organization.<br><br>The content calendar and collaboration features have streamlined our content planning and approval processes. We can easily plan our social media content in advance, collaborate with team members, and ensure a consistent and cohesive brand presence across all channels.<br><br>The platform's analytics and reporting tools have been invaluable for our marketing campaigns. We can track the performance of our social media posts, analyze audience engagement, and make data-driven decisions to optimize our strategies.

We use emplifi to:

- schedule our organic social media content across 4 different channels
- Analyse the performance of our content using custom dashboards
- Consolidate all social queries into one easy-to-use platform
- Create an analysis of our paid content
- create performance review presentations to report to the rest of the organisation.

Previously we had used all native applications to do these tasks, but with Emplifi, we bring it all into one platform, allowing much easier data analysis and content planning, reducing time spent on calculating cross-platform metrics, and creating our own graphs.

We use it primarily for quick data about our social media accounts (we currently have over 60 social media profiles). It is also easy to download fast PDF reports or powerpoint data that is easy to modify and adjust according to our needs. We have people from multiple agencies using the platform as well as top management reviewing dashboards.<br>Really nice to search for inspiration and for content we did in the past to use an example for our current digital plans.

We use Emplifi to manage the Facebook and Twitter profiles for a major automotive client. The system is selected by our client, and has replaced Sprinklr - which we found too complicated and cumbersome to use.

Emplifi has simplified things massively, and scores heavily in our eyes for its user-friendliness and great customer support. It's also a great package to look at, and work with.

Emplifi has allowed our team to function exactly as we need. We don't have a dedicated social media manager, so the use of approval work flows has allowed us to request content creation by team members who aren't experts in social media writing. As a global organization, we closely monitor what our subsidiaries are posting by adding their "public profiles" to our account and reviewing their content feeds. Prior to using Emplifi, this was a very manual process of finding each subsidiary in the native platforms. Lastly, we truly value the labeling functionality. We categorize each post by topic and campaign, which makes dashboard creation and reporting very quick and easy.

We use Socialbakers Suite to manage our social media accounts and evaluate channel performance. It is a great benchmark to see and plan our social media KPIs in terms of channel and content prioritization. It is also very useful to compare our brand within other ELC brands.

Socialbakers Suite is being used by our Social Marketing team for analysis purposes. We had trouble with getting a good and automatic overview of our social media efforts. We went with weekly/monthly reports that combined data from our social media(Facebook, Linkedin, Twitter, Instagram and our own content marketing blog) sources. The report was compiled by hand and it took about 2 hours for each weekly report. We tried to automate the process by getting the data straight from social media platform APIs but that didn't work out because they are with quite limited use.

Socialbakers enabled us to combine data from Google Analytics, Facebook and Instagram (we chose not to monitor Twitter) and display it on dashboards which were easy to use for our social marketing team.

We're using Socialbakers to analyze owned social media performance for our channels, as well as our competitive set. We decided to use Socialbakers instead of native tools or our CMS analytics because it allows us to look at our own performance as well as competitors' performance on the same levels.

This tool has helped me diagnose, and even catch, some things that we were not expecting to see. Once, I determined that a product feed API was down and not generating pins for us on Pinterest because I saw that our content count had flatlines for longer than normal.

I have use several features in Analytics to help me sort and analyze content on the fly, like post tagging and account tagging and analysis is straightforward and user-friendly; you can easily look at performance in whichever way you prefer, in the visual UI, Excel, Dashboard. I also find the output from Socialbakers to be fairly reliable and accurate; I have compared outputs from native and other analytics platforms and the numbers are usually within a reasonable margin.

The predictive analytics on Facebook and Instagram are interesting and can help us understand how to make better creative decisions. They are always taking my feedback on board and always working towards integrating newly available platform data and metrics, though sometimes they are a bit late to the game with new metrics.

SocialBakers Analytics is our main platform to analyse and centralize the insights of our various social media platforms. It also allows us to benchmark all our principal competitors and compare with the average of our market. It's a real-time decision making tool that helps us maintain the highest level of engagement with our communities and response rate from the team. It's used by the whole social media department in order to share social media insights with the rest of the company, board included.